I am borrowing these from an article in the most recent issue of the PR Strategiest, a publication of the PRSA. Written by Christopher Barger and Steve Janisse, I think these are key for anyone who wants to include social media in their communication strategy. And, these days, there is no such thing as a communication strategy apart from social media.
1. Research the conversations occuring about your issues and industry.
2. Determine if your brand is buzzworthy. Is there a passioniate base?
3. Integrate social media into your marketing and communications plan.
4. Determine if you are ready to have an honest discussion. Do you have thick skin?
5. Acknowledge who you are and what you are doing in the conversation.
6. Be genuine. Communicate like a real person.
7. Engage in authentic conversation. Talk with people, not at them.
8. Talk about the things the community wants you to talk about.
9. Do not try to control the conversation.
10.Be patient and stay committed. Social media takes time and effort.
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