My clients pay me, at least in part, to stay on top of tips and trends for marketing their various organizations and businesses. Well, fans; here is the next big thing in Internet marketing. Get ready for Google Wave.
Does Google Wave show the future of the corporate Desktop?
June 8, 2009
Implications
Google Wave can easily replace email, IM, blogs, Wikis and SharePoint in other words ALL the collaborative tools that are in use in the corporate world of desktops. Almost as a side effect Google Wave is taking on the Microsoft desktop monopoly, forcing them to up the ante, so as to not loose the very profitable desktop business.
Analysis
Google so far is only really interested in maintaining and growing their ad revenue. As I wrote in a previous news article: the only way to do this is to one, make sure the users have a reason to stay on the Google web page as long as possible without annoying them with ads and two, to make sure the advertisers get value for money by only showing their ads to prospective buyers of their goods and services (ad targeting).
So how does Google Wave help Google achieve their goals? Well first of all, as can be seen for the demo, Google Wave can easily replace email, IM, blogs, Wikis, and SharePoint. In other words ALL collaborative tools that are out there. This means that whenever people collaborate (which is all the time they spend on a PC when not just surfing the Internet), they will be on a Google (Wave) web page looking at ads.
And just think how effective the ad targeting will be once the Google technology figures out what topics you are discussing in your Wave!
The side effect of taking on the Microsoft monopoly on the corporate desktop is something that not only Microsoft should worry about but also other software application vendors or the desktop. If the future corporate desktop only has a browser running on it and all its data is stored in the cloud (Wave?), then there will be no need for Anti Virus, Backup or any system management tools. Because if your desktop is not functioning correctly then all you need is another desktop since all your application and data are in the cloud and not on your desktop.
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